kent - Online PR ? How to Get Your Business Found at the Top of ...

Every day thousands ?f people in your city u?e Google ?nd ?ther search engines to find information ?b?ut local businesses ?? th?? ?an research ?nd buy the products ?nd services thos? businesses provide ? and online PR h?? the power t? put ??ur business? website or local business listing at the top of the search results so that ?t g?ts found earlier and gets clicked m?r? often.

And thi? means more phone calls and foot traffic to y?ur business ? whi?h can translate ?nto leads ?nd sales. And b?cause online PR services are ?n? ?f the mo?t inexpensive forms ?f advertising ?nd promotion ? paid services l?ke PRWeb will distribute ??ur press release all over th? Web f?r a? l?ttle as $80 ? th? return an? individual press release generates ?an be many times ?v?r the investment.

This makes online PR the proverbial ?no-brainer? f?r an??ne who understands th? benefits of getting content ranked ?t or near th? top of Google?s f?r?t page (the top tw? to thre? results on Google typically capture m?re th?n 50%-60% ?f ?ll ?f the clicks).

How Press Release Distribution thr?ugh Online PR Services Works

The process f?r u?ing press releases t? promote y?ur business thr?ugh online PR services i? simple ?nd straightforward:

* Create ? free account w?th a service like PRWeb
* Write someth?ng ?b?ut ??ur business ?r the products and services ??u offer that ?? timely ?nd interesting:
* Submit y?ur content t? ? service l?ke PRWeb (there ?re services th?t distribute press releases f?r free but the? ?ome w?th limitations ?n terms of reach ?nd wh?t ??u ?an do w?th the content)
* The service distributes y?ur press release to major search engines, news wires, journalists, influential bloggers, and other important media channels
* Your news release gains visibility ?n th? search results and sends traffic t? y?ur website or local business listing
o Promotions ?r sales
o Grand openings or in-store events
o Limited-time offers
o New services or product lines
o Local events
o Sponsorship ?f a team ?r ? cause
o Staff appointments ?nd promotions
o Seasonal developments

Of course, th?r??? no guarantee th?t y?ur press release will capture a top ranking in Google?s search results (or the search results of ?th?r search engines) n? matter wh?t online PR service you use. That depends u?on h?w well ??u optimized the press release after you wrote it.

Online PR Could b? th? Best Money You Ever Spend to Promote Your Business

Distributing ? press release through service lik? PRWeb costs ?n?where betw??n $80 for basic news release distribution t? $360 f?r premium news release distribution (with a couple ?f price points ?n between).

Although th?r? are, ?f course, differences in what each PRWeb online news release package offers, ?ll of them come standard w?th the following:

* Positioning ?n th? PRWeb website
* Indexing ?n major search engines
* Positioning ?n major online news websites
* Placement ?n industry news feeds
* Placement on regional news feeds
* Embedded website
* File attachments
* $50 Google ad credit

This means th?t it?s p?s??ble f?r an $80 investment ?n online PR to hel? ??u capture a top position in the search results. And, with it, ?ll ?f the highly motivated search referral traffic that comes, ?n large part, a? ? result of a top position ?n the search results (research shows that people wh? u?e search engines hav? a high propensity f?r taking action).

Ultimately, online PR is a great wa? to create local buzz ab?ut a business and, more importantly, generate a sudden ? ?nd significant ? surge ?n traffic t? ? business? website or local business listing.

Tags: major search engines, press release distribution, search engines news

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